You’re navigating the internet, going from one page to another, but… what happens with just one click?
When you visit a website, there are tracking files recording your online activities, these records are used to build your profile based on your internet search and this information it’s sell to advertisers.
Your data is also available on exchange networks where anyone can purchase your profile, your personal profile can be linked to other sources of your personal data and once again this is sold to advertisers looking for consumers with your interests.
Advertisers buy ad space from websites at auctions, but the real time automated bidding starts as you search the web.
How are you tracked?
Device Fingerprinting – The Cookie (Less) Monster
Information is collected from properties without depending on cookies from all your devices like PC, smartphone and Tablets to identify and track even if the ‘Do Not Track’ is enabled.
HOW? When a device is turned on, these characteristics in the browser make it unique:
IS IT LEGAL? Unfortunately, Yes!
This category falls under Supercookies, meaning they are outside the traditional restrictions on tracking cookies.
5 Steps to maintain your Privacy
- Use a Virtual Private Network (VPN) to add another layer to your internet use.
- Install plugin like Ghostery, Disconnect, or Peer Block to block trackers.
- Turn off Cookies and stick to the regular font stack.